Digital by Default: Embedding Technology into Our Operations

Lynch's commitment to digital transformation will pave the way for smarter, safer and more efficient operations, and to this end, we're excited to welcome Mark Crawford, our Digital Transformation Manager, to the team! Mark has worked at Tier 1 level, as Balfour Beatty's Digital & Survey Business Manager, and has worked at OEM, as JCB's Global Business Development Manager, where he has sat firmly at the forefront of the industry's digital evolution. He brings with him rich and comprehensive insights of the state-of-play of the construction industry's digital journey, and how we can harness the power of technology to improve our ways of working and enhance the user experience for all our stakeholders.

We strive to be the industry leading provider of digital solutions and we're confident that Mark's arrival will accelerate our digital journey.

Here's an update on what's been happening in Lynch's digital landscape...

Bespoke Customer Portal

With our customers at the forefront of our minds, we have designed and developed a purpose-built portal. Consisting of a suite of apps that are fully designed to streamline engagement and enhance communication, our customer portal is available on both desktop and mobile (iOS and android). Our customers can use their unique credentials to access a plethora of comprehensive hire information, essential service information and invoice information for all-in-one-access. Customers can use the portal to request pricing, query invoices, initiate off-hires, and track deliveries in real time using GPS and live maps! More recently, all telematic information like fuel burn and CO2 is viewable, empowering customers to make real time decisions that directly impact their projects. Importantly, our portal is intuitive and user-friendly, meaning that customers truly benefit from a wealth of information, at their fingertips.

Kevin Etherington, Works Manager for CMDP/Testwood, stated "I am impressed with the functionality and efficiency of Lynch's customer portal. The recent demonstration showcases features such as certifications, idle times, carbon tracking, and the incursion prevention has been a game-changer for our on-site operations. This portal has significantly streamlined processes, saving us time and effort. The carbon tracking has been instrumental in supporting our sustainability initiatives. I recommend it to any business looking to improve their operational workflow."

Innovative QR Code system on all Lynch Machines

Our fleet is now entirely equipped with QR codes, offering instant access to essential information at your fingertips. Our customers can simply scan the code on any Lynch machine to access a comprehensive digital toolkit! The system offers direct access to essential safety features, like human form recognition alerts and red zone incursion data. This live data, displayed in real-time on dashboards, transforms safety from a reactive task into a proactive, ongoing priority, helping our customers make impactful safety decisions. Customers get vital sustainability insights from telematics data on fuel burn and idle times, enabling them to manage CO2 emissions, contributing to a cleaner environment and supporting sustainability goals. A library of instructional content and tutorial videos provides operators with on-demand tutorials to help them optimise machine use. All essential documentation necessary certifications, NMRM certs, operating and maintenance manuals, machine specifications, and other critical documents are accessible in one convenient location, ensuring operators and site managers have what they need when they need it. By consolidating this information into a live, easy-to-use resource, our QR code system empowers customers to drive meaningful, data-backed improvements in safety, efficiency, and environmental impact.

The Power of Data

In this digital landscape we are harnessing data like we've never been able to before, aggregating information from all manufacturers into a single portal. This allows our customers to make data-driven decisions that improve safety, efficiency, cost savings, and carbon reduction. In a recent collaboration with technology partner Plinx, we have proudly endorsed MachineSense, a solution that brings greater insights around the data we do have, helping our customers to make data driven-decisions, shape their strategy and achieve the best outcomes on their projects. As we continue to work with our customers to harness data and work smarter, we will move towards an even more proactive and predictive service. We are proud of the progress we are making in using data to quickly adapt to our customers needs and help them meet their safety and sustainability goals.

Investing in Training and Data-Driven Improvements

We understand that technology can only be as effective as the people behind it. That's why we're heavily investing in training, ensuring our teams are upskilled on the latest technology and processes and can bring this knowledge to our customer's projects. Our Award-winning training centre in Cambridgeshire, paired with nationwide, on-site training, lets us equip our teams with the skills they need to thrive in a tech-driven industry, to use data and drive continuous improvement.

We've used data from gathered from our Human Form Recognition technology to shape and tailor Red Zone training on our customers specific sites. We can use information on common incursions across exact time periods, highlighting key safety issues and providing insights on why they occur. We use this data to work with our customers to refine our approach, enhancing safety on-site.

We're also using data from eco telematics to track fuel usage and emissions on operated and self-drive machinery on our customer's sites. By setting agreed thresholds and targets, we can show measurable savings in real time, helping both our teams and customers understand the tangible benefits of more efficient, eco-friendly operations.

Technology and training go hand in hand. We equip our best-in-class operators with the skills to use technology effectively, while leveraging data insights to continuously refine and focus our training efforts.

Fleet Optimisation

We're helping our customers to make informed decisions about the right machines for the right tasks. By analysing data on working hours, loads, and machine usage, we can match specific tasks to maximise efficiency and minimise downtime on our customers' worksites. We trial these decisions and then validate them with data, ensuring our fleet is optimised for performance and efficiency. In addition to being a prime example of how data-driven decisions can directly lead to cost savings for our customers, fleet optimisation helps our customers to reduce their carbon emissions and has a substantial environmental impact.

Building our Internal Digital Infrastructure

To deliver outstanding service, we're investing in our own digital infrastructure, upgrading systems and processes that support our team behind the scenes. This transformation focuses on creating a seamless, efficient backend that empowers our staff to work smarter and deliver a consistent, high-quality experience to every customer. Building robust digital infrastructure allows Lynch to operate at peak efficiency, helping our team provide you with exceptional service, every time.

We want to be Digital by Default, driving change within our business and ensuring our innovations are widely adopted throughout the industry. We strive to refine and expand our digital catalogue to deliver the best value to our customers. We invite you to collaborate with us in shaping the future of our sector, one digital milestone at a time.

Join us on our journey to redefine the construction landscape, together.